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Paper Instructions

Imagine you work for a company that has recently merged with an overseas company. Write a brief introduction to your company as well as the company that was purchased. Then develop an eight to ten (8-10) point checklist detailing what steps you would take as the HR manager to help unify the culture of both companies.

Create two (2) company introductions and develop an eight to ten (8-10) point checklist in which you:

1.Give a succinct overview of your fictitious company.
2.Give a succinct overview of the fictitious company merged with.
3.Develop an eight to ten (8-10) point checklist of steps you would take to unify company culture.
4.Explain your rationale for choosing each of the steps in your checklist.
5.Format your assignment according to the following formatting requirements:
a. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
b. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. 

The specific course learning outcomes associated with this assignment are:

•Determine the nature of globalization, cultures, and labor markets, and assess the impact on human Capital management (HRM).
•Use technology and information resources to research issues in global HRM.
•Write clearly and concisely about global HRM using proper writing mechanics.

232 Words  1 Pages

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Paper instructions:

Is Customer Service Dead?

Reflect on a recent experience you have had as a customer.  Was the customer service a good experience or a bad experience?  

    Describe the experience. Explain your feelings.
    Now imagine that you are the manager of that department.  As the manager, what would you say to the employee about your experience? 
    Write two things you would say to the empoyee's supervisor if you had the chance.

79 Words  1 Pages

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Paper Instructions:

Assignment 2: Sales Force Compensation

For companies that have a mission of selling, a major objective is to motivate the salespeople.  While that are many factors that go into motivating these people, one of the primary factors is the compensation plan that describes how they will be rewarded. Research a large organization’s sales force and its compensation plan.Write a five to seven (5-7) page paper in which you:

In order to motivate the sales force to produce the highest number of clients, describe six (6) features of an effective total rewards program.
Describe the behaviors of the sales force that are targeted with the compensation plan.
Assess how a value proposition is achieved for current and future employees in the plan you have outlined.
Based upon the type of plan you have created, indicate how attracted you think future salespeople may be to this plan.
Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. 
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. 
The specific course learning outcomes associated with this assignment are:
Define total rewards and describe the advantages of a total rewards approach.  
Analyze an organization’s strategy, workforce, operating environment, and key stakeholders to identify critical factors in designing a total rewards strategy.
Use technology and information resources to research issues in total rewards.
Write clearly and concisely about total rewards using proper writing mechanics.

317 Words  1 Pages

Paper instructions:

So far you have learned about several marketing elements. Some of these elements may share similar ideas, while others do not. Recall that the 4 Ps of marketing can be applied to most kinds of situations. In this activity, you will explore the marketing elements and identify specific situations in which they can be applied. For example, let’s look at the marketing mix for PepsiCo. In 2007, the company restructured to split itself into three units: one for food in the U.S., one for beverages in the U.S., and one for food and drinks overseas. The product for PepsiCo consists of beverages, savory food snacks (Fritos, Cheetos, Tostitos, Lays), other food products (cereals, cakes), and baked snacks (the nutritious snacks and foods consumers are demanding).

Notice this last product (nutritious snacks and foods); why would PepsiCo create this? This opportunity was necessary in order for the company to survive. This will become a strength (if all goes well and the food tastes good), and help the company provide targeted marketing segmentation. Price can be tricky; if the company prices too high, then customers won’t purchase it, but if the company prices the product too low, then they run the risk of demand being higher than supply, which will create frustration for the consumer and “forces” them to purchase another product.

In your initial response, reflect on two marketing elements that have been presented in this module. Be sure to include a clear and specific explanation of the two marketing elements that you have chosen.

Create and include in your post a grid of two examples in which each of the elements have been applied. See below for a sample grid.
Respond to the following prompts in your initial post:
Which one of the marketing elements do you think is most important?
What are the advantages and/or disadvantages of the marketing element? Explain why. Justify your claims and include references as applicable.
Respond to others who chose different marketing elements from you.

Discuss how the chosen marketing elements are similar or different to others that were not chosen.
Will the applications also be similar or different? Why or why not? Explain and justify your claims. Include references.
Here is a sample grid that you can use.

Marketing Element - Example - References APA

Feel free to use this sample grid in your initial post, or you may use some other presentation tool such as YouTube,, Picktochart, and so on. Here are some tutorials on how to use some of these tools:

How does work?
How to use Picktochart
Using GoAnimate on YouTube
Things to Remember!

Your initial post should be two to four paragraphs (300 words minimum). Support your explanations by including in-text citations and references in APA format as applicable.
Post your primary response on the discussion board. Be sure to review your writing for grammar and spelling before posting. Read any postings already provided by your instructor or fellow students.
Read and respond to your classmates. Remember to read the feedback to your own major postings and reply to it throughout the module.
For information about writing your discussion posts, consult Discussion Tips. Compose your work using a word processor and save it, as a Plain Text or an .rtf, to your computer. When you're ready to make your initial posting, please click on the “Create Thread” button and copy/paste the text from your document into the message field. Be sure to check your work and correct any spelling or grammatical errors before you post it.

Use the EC Library resources to properly cite your work:

APA Format Tip Sheet
Citing Sources
Plagiarism & Copyright
Review the SBT Discussion Rubric located in the "Start Here-Course Information" section of the course for more information on grading criteria.

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647 Words  2 Pages

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Paper instructions:

*The Company used will be Uber Company. (the driving app)

*8-10 Slides as Power Point

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
Format your assignment consistent with APA guidelines.

178 Words  1 Pages

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Paper instructions:

Choose a concept we have discussed this semester & choose a current event situation in which to apply the concept. First, explain the current event & then explain with a critical analysis how the concept applies to the situation, keeping in mind the public relations four-step process. The analysis should be thorough and thought-provoking. Your analysis must have a minimum of four thorough paragraphs (you can have more).

77 Words  1 Pages

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Paper instructions:

Build a Digital Marketing Plan for Rutgers Business School.  What is being done now? What would you do different?  How will SEM, SEO and Social play?  How important will Mobile be?  Who is the consumer you will target this plan to?

50 Words  1 Pages

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Paper instructions:

The role of social continues to morph.  What are the various aspects of social?  Use a brand example and show how you will differentiate your strategy between Facebook, Instagram and Youtube.  Demonstrate the strengths and weaknesses of each channel and then how you will leverage that for your brand example.  View it from a global perspective.  You can use your group project to demonstrate this, if you so desire.

78 Words  1 Pages

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Paper instructions:

What is bounce rate?  Use 2 industries to demonstrate a good bounce rate.  What does bounce rate signify?  What lessons can a brand utilize from understanding of their bounce rate?  Also, is it important to understand bounce rate with respective to devices?

51 Words  1 Pages

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Paper instructions:

What is a heatmap in GA?  How can it help better the landing page experience with respect to Desktop as well as mobile?

32 Words  1 Pages

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Paper instructions:

Consumer profiling is key to a successful Digital Marketing Plan.  Bring the Jimmo Choo consumer to life – demographically and psychographically.  Feel free to use a collage or pictures or whatever else you need to bring this person to life.

52 Words  1 Pages

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Paper instructions:

What is the different between GA and enhanced GA? What kind of companies can benefit from enhanced GA?  What are the benefits of GA tracking and why should companies implement it?

40 Words  1 Pages

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Paper instructions:

What are the elements of a Digital Marketing Plan.  What elements of Traditional Marketing Plan will you use as part of the Digital Marketing Plan.  Use ‘poo pourri’ as a example to demonstrate your Digital Marketing Plan elements.

50 Words  1 Pages

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